Tag Archives: PPC

What to Do About Click Fraud

What to Do About Click Fraud What Is Click Fraud? A formal definition of click fraud is, “the act of clicking on a search engine sponsored listing or banner ad with the intention of increasing clicks that deplete the advertiser’s pay-per-click budget.” A more succinct definition is this: Click fraud is theft, pure and simple! Pay-per-click marketers and the [...]
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Avoid the Google Slap

Avoid the Google Slap Giving Google what they want is not always an easy task. With constant updates to algorithms and terms and conditions, it is not unusual for a pay-per-click campaign that was perfectly acceptable one day to be “Google Slapped” the next. The best thing you can do is to stick within the most current [...]
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Multiply Your PPC Dollars

Multiply Your PPC Dollars Expand Your Marketing While Maximizing Your PPC ROI Affiliate marketers often hear of how much money a competitor is making from PPC. Despite having a limited budget, that information (rumor?) makes them itch to get in the game to rake off some of the cash lying on the table. But there are many ways to [...]
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