Tag Archives: PPC

What to Do About Click Fraud

January 3, 2009 – 6:00 am

What to Do About Click Fraud
What Is Click Fraud?
A formal definition of click fraud is, “the act of clicking on a search engine sponsored listing or banner ad with the intention of increasing clicks that deplete the advertiser’s
pay-per-click budget.”
A more succinct definition is this: Click fraud is theft, pure and simple!
Pay-per-click marketers and the [...]

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Avoid the Google Slap

December 29, 2008 – 6:00 am

Avoid the Google Slap
Giving Google what they want is not always an easy task. With constant updates to algorithms and terms and conditions, it is not unusual for a pay-per-click campaign
that was perfectly acceptable one day to be “Google Slapped” the next. The best thing you can do is to stick within the most current [...]

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Multiply Your PPC Dollars

December 25, 2008 – 6:00 am

Multiply Your PPC Dollars
Expand Your Marketing While Maximizing Your PPC ROI
Affiliate marketers often hear of how much money a competitor is making from PPC. Despite having a limited budget, that information (rumor?) makes them itch to get in
the game to rake off some of the cash lying on the table.
But there are many ways to [...]

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