Tag Archives: google pay per click

Review your website for new keywords

September 2, 2008 – 6:00 am

 Review your website for new keywords
you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you expand your list. After you have laid the strategy ground work, expanded your keyword list with every possible variation – where do you go from here? [...]

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bidding on branded keywords

August 28, 2008 – 6:00 am

Bidding on branded keywords
According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This is an indication of a number of search trends:
* Bidding on branded keywords, your own as well as those of your competitors, is absolutely necessary.
* When users search for a [...]

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