Tag Archives: Five Golden Rules of Email Marketing

The Five Golden Rules of Email Marketing By Mark Thompson If you’ve heard it once, you’ve heard it a thousand times: “The Money Is in the List.” However, that trite, often-repeated phrase doesn’t tell the whole story. It’s just that “The Money is in a Well-Managed, Well-Maintained, and Properly Nurtured Responsive List” doesn’t have the same ring [...]