Tag Archives: Adwords

Increase Your Local PPC Performance

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Increase Your Local PPC Performance source: www.ppchero.com Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your business specifically and where your audience is, and ask if you have set up your geo-targeting settings correctly? You [...]
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3 Simple Tasks get you involved in your PPC campaigns

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3 Simple Tasks get you involved in your PPC campaigns source: www.ppchero.com Today I’ve outlined 3 tasks that can get you involved in your PPC campaigns for just a few minutes a day. 1. Create Automated Reports:  In a world full of no-brainers, this one takes the PPC-cake.  In AdWords, Analytics, Yahoo! Search Marketing and Microsoft adCenter you [...]
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Understanding the AdWords Quality Score

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Understanding the AdWords Quality Score quality score and ad auctions on the Google Blog. If you use AdWords read it, it’s worth the time. In my opinion the most important paragraph in the post is this one: "What matters in this decision is not simply an advertiser’s value for a single click -– the maximum CPC that [...]
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10 AdWords Mistakes

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10 Adwords Mistakes Mistake #1 : Combining Search and Content Networks One reason this happens is people simply forget to turn the content network off when they start a new campaign. But people also just naturally run search and content under the same campaign. Separate search and content campaigns, they’re two different ways of playing the game [...]
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