Demographics Prediction

This tool uses a user’s search queries and Web page views to make demographic predictions. The General Distribution results show the age breakdown of MSN Search users, based on a one-month MSN Search log and regardless of search query used. Predicted Distribution depicts the predicted breakdown by age of MSN Search users for a single search query, based on the adLabs predictive model.

This tool predicts a user’s age, gender, and other demographic information, based on their online behavior, such as what queries they search online and what Web sites they visit. It lets merchants learn more about their customers before bidding for keywords.

Type a query or a Web address (URL), select Query or URL, and then click Go.
Query examples: real estate, dodge caravan, dodge pickup, xbox, baby names.
URL examples: http://www.harvard.edu, http://zone.msn.com, http://www.seomoz.org