Category Archives: PPC Management

bidding on branded keywords

Bidding on branded keywords According to a study conducted by Hitwise, one in seven brand searches do not end up at the searched-for brand’s website. This is an indication of a number of search trends: * Bidding on branded keywords, your own as well as those of your competitors, is absolutely necessary. * When users search for a [...]
Posted in PPC Management | Tagged , , , | Comments closed

Affiliate Marketing and Pay Per Click

Do you want to make more money? Do you want to turn that computer you spent so much money on into a cash cow? Well it is possible. It won’t happen overnight but with time and hard work you’ll soon be working from home if you choose Do you currently have a website? Do you wonder [...]
Posted in PPC Management | Tagged , , | Comments closed

Uploading Google Campaigns into Yahoo

Tips on Uploading Google Campaigns into Yahoo A while back I wrote on how to take an export of your Google Adwords campaigns and use the Yahoo Third Party Converter Tool to bulk upload into Yahoo. While the process itself is fairly simple, a lot of people are still running into problems. In order to be [...]
Posted in PPC Management | Tagged , | Comments closed

Demographics Prediction

Demographics Prediction This tool uses a user’s search queries and Web page views to make demographic predictions. The General Distribution results show the age breakdown of MSN Search users, based on a one-month MSN Search log and regardless of search query used. Predicted Distribution depicts the predicted breakdown by age of MSN Search users for a [...]
Posted in PPC Management | Tagged , , | Comments closed

10 AdWords Mistakes

10 Adwords Mistakes Mistake #1 : Combining Search and Content Networks One reason this happens is people simply forget to turn the content network off when they start a new campaign. But people also just naturally run search and content under the same campaign. Separate search and content campaigns, they’re two different ways of playing the game [...]
Posted in PPC Management | Tagged , | Comments closed