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Category Archives: PPC Management

AdWords Step by Step guide

June 29, 2009 – 11:38 pm

AdWords Step by Step guide
Welcome to the AdWords Step by Step guide to building successful search advertising campaigns.
The following pages contain important information to help you make your ad campaigns as successful as possible. How to structure your account, how to pick the right keywords, how to write your ads what youll learn here will [...]

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Increase Your Local PPC Performance

May 25, 2009 – 6:00 am

Increase Your Local PPC Performance
source: www.ppchero.com
Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your business specifically and where your audience is, and ask if you have set up your geo-targeting settings correctly? You [...]

By affiliate information | Tagged Adwords, geo-targeting practices, Internet marketing, marketing online, PPC advertising, PPC campaigns, PPC Performance | Comments (0)

3 Simple Tasks get you involved in your PPC campaigns

May 20, 2009 – 6:00 am

3 Simple Tasks get you involved in your PPC campaigns
source: www.ppchero.com
Today I’ve outlined 3 tasks that can get you involved in your PPC campaigns for just a few minutes a day.
1. Create Automated Reports: In a world full of no-brainers, this one takes the PPC-cake. In AdWords, Analytics, Yahoo! Search Marketing and Microsoft adCenter you [...]

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What to Do About Click Fraud

January 3, 2009 – 6:00 am

What to Do About Click Fraud
What Is Click Fraud?
A formal definition of click fraud is, “the act of clicking on a search engine sponsored listing or banner ad with the intention of increasing clicks that deplete the advertiser’s
pay-per-click budget.”
A more succinct definition is this: Click fraud is theft, pure and simple!
Pay-per-click marketers and the [...]

By affiliate information | Tagged Click Fraud, fraud problem, online marketing campaigns, Pay-per-click marketers, PPC, What to Do About Click Fraud | Comments (0)

Avoid the Google Slap

December 29, 2008 – 6:00 am

Avoid the Google Slap
Giving Google what they want is not always an easy task. With constant updates to algorithms and terms and conditions, it is not unusual for a pay-per-click campaign
that was perfectly acceptable one day to be “Google Slapped” the next. The best thing you can do is to stick within the most current [...]

By affiliate information | Tagged advertisers, content policies, google, google slap, high quality, link building, normaldistributioncurve, Pay Per Click, PPC, quality score, searchengineoptimization, Site Quality Guidelines | Comments (0)