Category Archives: PPC Management

AdWords Step by Step guide

AdWords Step by Step guide Welcome to the AdWords Step by Step guide to building successful search advertising campaigns. The following pages contain important information to help you make your ad campaigns as successful as possible. How to structure your account, how to pick the right keywords, how to write your ads  what youll learn here will [...]
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Increase Your Local PPC Performance

Increase Your Local PPC Performance source: www.ppchero.com Google and Yahoo have updated their geo- targeting tools recently, which make it easer to target local areas or certain parts of the world. So, start thinking about your business specifically and where your audience is, and ask if you have set up your geo-targeting settings correctly? You [...]
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3 Simple Tasks get you involved in your PPC campaigns

3 Simple Tasks get you involved in your PPC campaigns source: www.ppchero.com Today I’ve outlined 3 tasks that can get you involved in your PPC campaigns for just a few minutes a day. 1. Create Automated Reports:  In a world full of no-brainers, this one takes the PPC-cake.  In AdWords, Analytics, Yahoo! Search Marketing and Microsoft adCenter you [...]
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What to Do About Click Fraud

What to Do About Click Fraud What Is Click Fraud? A formal definition of click fraud is, “the act of clicking on a search engine sponsored listing or banner ad with the intention of increasing clicks that deplete the advertiser’s pay-per-click budget.” A more succinct definition is this: Click fraud is theft, pure and simple! Pay-per-click marketers and the [...]
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Avoid the Google Slap

Avoid the Google Slap Giving Google what they want is not always an easy task. With constant updates to algorithms and terms and conditions, it is not unusual for a pay-per-click campaign that was perfectly acceptable one day to be “Google Slapped” the next. The best thing you can do is to stick within the most current [...]
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Multiply Your PPC Dollars

Multiply Your PPC Dollars Expand Your Marketing While Maximizing Your PPC ROI Affiliate marketers often hear of how much money a competitor is making from PPC. Despite having a limited budget, that information (rumor?) makes them itch to get in the game to rake off some of the cash lying on the table. But there are many ways to [...]
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Landing Page Quality Score

Has the Google AdWords Landing Page Quality Score Changed? Find Out! by Joe “Google is asking that you have a targeted page for every keyword that you would like to advertise against. They’re saying that if the keywords aren’t in the title tag, content, and if the page isn’t specific to the keywords that you would [...]
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How to Target Holiday Shoppers

How to Target Holiday Shoppers Through Gift Finder Keywords And Landing Pages by Amber While consumers will still be buying Christmas presents this year as normal, they will be a little more picky about what they’re buying, how much they’re paying, and where they’re buying. So far this week we’ve learned about earning extra revenue by advertising via [...]
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Understanding the AdWords Quality Score

Understanding the AdWords Quality Score quality score and ad auctions on the Google Blog. If you use AdWords read it, it’s worth the time. In my opinion the most important paragraph in the post is this one: "What matters in this decision is not simply an advertiser’s value for a single click -– the maximum CPC that [...]
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Review your website for new keywords

 Review your website for new keywords you even look up your first keyword. Once you have your strategy in place, Amber revealed six free keyword tools that will help you expand your list. After you have laid the strategy ground work, expanded your keyword list with every possible variation – where do you go from here? [...]
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