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Blogging For Affiliate Managers
Blogging For Affiliate Managers
by Debra Rabin
debra.rabin@yahoo.com
Start a blog! Many of you read blogs on a daily basis for information, gossip, tricks of the trade, and valuable tips, so why not give that gift to your affiliates? Blogging is big business, and adding a blog to your website is a great way to market yourself, your company, and your affiliate program.
A blog is an excellent way to communicate directly to your audience of affiliates, merchants, or venture capitalists who will read your blog and want to invest heavily in your company.
Don’t just take my word for it — BlogWorldExpo.com, the hosts of the upcoming Blog World and new media expo, have several impressive stats on blogging for you to consider:
- 22 of the 100 most popular websites in the world are blogs.
- Over 57 million Americans read blogs.
- Over 12 million American adults currently maintain a blog.
51% of blog readers shop online
WordPress is the largest self-hosted blogging tool in the world, and you can download it to have the blog on your own site or get a free blog on WordPress’s own site. Another inexpensive alternative is Typepad, which accommodates multiple blogs
and authors for about $15 a month. So getting started with a blog is neither timeconsuming nor expensive. As for compelling reasons to persuade your management that a blog is good for business.
Blogs get you more web exposure — and increase your natural rankings!
- You can find future employees on blogs.
-You can get feedback from your clients and prospective clients who comment on your blog.
-Investors read blogs, and your blog could help find your company investors!
Your company may already have resources for your blog entries. Placing your latest corporate communications, like emails and press releases, on your blog makes great sense. Your affiliates will thank you for making it easy for them to find out what’s new on your affiliate program by instituting a blog with RSS. I understand the fear that feeding your blog will take up precious time, and the worry that you’ll get Blog Writers Block (has anyone started a support group for this yet?), but it’s really not a problem. If you send out a weekly email with updates to your affiliate program, why not just add that same information onto your blog? No changes necessary, just preface the entry with a title like “Here’s our June 1 Affiliate Update Email for our Blog Audience.” That way, your blog readers can skip the entry if they read the email, and if they didn’t get it, you can add a link to have them sign up to get your regular blogs
Does your company have a regular press release program? Summarize your press releases and add links to them in your blog. This way anyone wanting more information is able to click the link and read the entire press release, while the summary is an easy way for you to keep adding to your blog. In case this idea hasn’t set off a light bulb on top of your head, here it is in all caps:
ANY CORPORATE COMMUNICATION CAN BECOME A BLOG ENTRY!!!!
When you start your blog (now would be a good time), be sure to read all the responses that you get to your entries. The purpose of a blog isn’t just to put your communications and ideas out there; it’s also a great way to get feedback and information from your blog audience. A savvy affiliate manager always wants feedback!
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